What’s BLUFF?

Bluff Season Sierra Leone embodies cultural fusion, blending global merch fashion with Sierra Leone's soulful essence. our brand stands as a symbol of African creativity on a global scale. Founded in 2019, our journey began by recognizing the lack of fashion representation from the Sierra Leone creative art scene & youth. Our bold vision is to establish BluffSeasonsl as the Supreme New York or KITH of Sierra Leone, leading in style and innovation. Our name 'Bluff' can be defined as —a calm yet confident flex, showcasing an unreadable fashion scene and swaggy lifestyle. While rooted in Sierra Leonean culture, we welcome all who resonate with our brand's compelling narrative. Join us as we push the boundaries of fashion, celebrating diversity, creativity, and the spirit of Sierra Leone.

 

Brand founder: Alieu. Born in Athens, Greece raised in New Jersey, but deeply connected to his Sierra Leone's rich heritage and bloodline.